How we work

Local knowledge

All of our Romanian team are Romanians themselves, and all speak fluent English. As our staff profiles show, we place a high value on having a team drawn from diverse professional backgrounds. Sometimes, however, when an outsider wants to understand the nuances of the Romanian market, local knowledge is not enough – a local can too easily overlook the unique patterns and quirks of their home market. This is why we support Romanian executives with Romanian-focused members of our British team, who support clients moving into Romania for the first time, or expanding their operations in the country. These London-based team members are also listed on this site.


Global standards

We pride ourselves on delivering Romanian campaigns to a global standard. Our Romanian office provides a service equivalent in professionalism, creativity and rigour to that of our London office, and of leading international PR companies. Our billing is predictable, and is structured to the client’s needs. We make ourselves fully accountable to clients, meeting regularly with them and reporting on media coverage and other achievements – or setbacks – in a structured, honest way. As a long-term provider of services to the European Commission, and with a client book that has included multinationals like Vodafone, we are used to working to a high corporate standard.

Cultural sensitivity

Whilst firms often expect to have to adapt to stark cultural differences when moving into Asia, the Middle East or Africa, they less often think about these differences when moving into Central and Eastern Europe. Indeed, the cultural differences between the UK and Romania – especially Bucharest itself – are not enormous, but they can matter.

In particular, formality and what could be seen as old-fashioned practices persist. Men, not women, tend to drive if there is a choice between the two. Titles are used more actively than in the UK. Ties will tend to be worn in the vast majority of business encounters, and men tend to stand to greet people.